Top page Exquisite flavors you can experience at THE NIIGATA

Exquisite flavors you can experience at THE NIIGATA

Niigata food
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  • THE ONIGIRI・Ya
  • THE ONIGIRI・Ya
    1F [Business hours] 10:30-19:30
    (Closed on 1/1-1/3)

    Delicious rice balls made with Niigata rice
    THE ONIGIRI・Ya

    "THE ONIGIRI Ya" sells rice balls made with Uonuma Koshihikari rice and ingredients from Niigata Prefecture. The more you chew, the more the gentle sweetness of the rice spreads in your mouth. Enjoy these delicious rice balls while they're still warm, or even when they've cooled down.

    menu

    *All prices include tax.
    • Soy sauce rice ball290 yen
    • Gaga-nanban rice ball290 yen
    • Mustard and mustard leaf rice ball390 yen
    • Grilled salmon rice ball360 yen
    • Spicy cod roe360 yen
    • Kishu Nanko Plum360 yen
    • Mentaiko and Takana Wrapping390 yen
    • Japanese-style tuna with mayonnaise360 yen
    • Sesame, salt and kelp360 yen
    rice ball
    • Niigata Sake・THE SAKE Stand
    • Niigata Sake・THE SAKE Stand
      2F [Business hours] 12:00-19:30
      *Tickets can be purchased until 19:00 (closed on 1/1-1/3)

      Niigata Sake・
      THE SAKE Stand

      At "Niigata Sake - THE SAKE Stand," the largest paid tasting corner in Tokyo, where you can sample over 30 types of Niigata sake, an AI sommelier will suggest drinks that suit your mood and preferences.
      You can enjoy new encounters and discover the charms of Niigata sake, which boasts the largest number of breweries in Japan.

      Sake Sommelier AI

      Sake sommelier AI helps you choose your favorite sake

      This is an AI that has learned the vast amount of linguistic expressions available on the Internet and how people sense scents.
      By combining flavor and sensory data of over 10,000 sakes with the sensibilities of sake sommeliers, AI analyzes the degree of match with the sakes on display in the store, and recommends sake that suits the customer.

      Tasting machine

      Try your favorite alcohol at the "Nomasse" tasting machine

      You will receive a tasting QR code at the register. By holding the QR code up to your smartphone, the right amount of sake will be poured into your sake cup, allowing you to sample your favorite sake.

      Process from ordering to tasting

      step 1 1

      First, pay the fee at the register and receive your QR code and sake cup.

      Step 2 2

      Place a sake cup (choko) on the beverage dispenser of "Nomasse" and when the message LED on the top lights up, hold the QR code over the QR code reader.

      Step 3 3

      The sake is poured into the sake cup. Please enjoy your sake.

      See all Niigata sake available for tasting

      Area/City Brewery name Product name
      Sado area / Sado city Obata Sake Brewery
      • Sado Sennen no Sugi Junmai Ginjo
      • Manotsurukoshi Junmai Ginjo Unfiltered Raw Unpasteurized Sake
      Sado area / Sado city Hemmi Sake Brewery
      • Up to Junmaishu
      Sado area / Sado city Tenryohai Sake Brewery
      • Tenryohai Junmai Ginjo
      Sado area / Sado city Kato Sake Brewery
      • Kintsuru Junmaishu Fuwa
      Sado area / Sado city Hokusetsu Sake Brewery
      • Kitayuki Junmai Ginjo Seasonal Limited Edition (Summer)
      • Kitayuki Daiginjo YK35
      Murakami/Shibata area / Murakami city Miyao Sake Brewery
      • Jun Shimeharitsuru
      Murakami/Shibata area / Murakami city Taiyo Sake Brewery
      • Taiyomori Junmai Daiginjo
      Murakami/Shibata area / Shibata City Kinmasu Sake Brewery
      • Kinmasu Red Label
      Murakami/Shibata area / Shibata City Omon Sake Brewery
      • Omon Daiginjo Extra Spicy 19
      Niigata/Aga area / Aga town Kirinzan Sake Brewery
      • Kirinzan Traditional Dry
      Niigata/Aga area / Niigata City Ishimoto Sake Brewery
      • Koshi no Kanbai Junmai Ginjo Sake
      Niigata/Aga area / Niigata City Hiki Sake Brewery
      • Tsuru no Tomo Special Selection
      Niigata/Aga area / Niigata City Minenoshiroume Sake Brewery
      • Mineno Shiraume Pure Rice Ginjo
      Niigata/Aga area / Niigata City Imayotsukasa Sake Brewery
      • Imayo Tsukasa Furin Junmaishu Summer Limited Edition
      Yahiko/Tsubame-Sanjo Area / Yahiko Village Yahiko Sake Brewery
      • Yahiko Junmai Ginjo
      Yahiko/Tsubame-Sanjo area / Kamo city Kamonishiki Sake Brewery
      • Kamonishiki NIIGATA EDITION
      Nagaoka/Kashiwazaki area / Nagaoka city Kusumi Sake Brewery
      • Seisen Seventh Generation Junmai Ginjo Raw Stored Sake
      Nagaoka/Kashiwazaki area / Nagaoka city Asahi Sake Brewery
      • Asahiyama Karion Premium
      Nagaoka/Kashiwazaki area / Nagaoka city Yoshino River
      • Superior Yoshinogawa Junmai Ginjo
      Nagaoka/Kashiwazaki area / Nagaoka city Morohashi Sake Brewery
      • Echigo Kagetora Super Dry Honjozo
      Nagaoka/Kashiwazaki area / Nagaoka city Hasegawa Sake Brewery
      • Echigo Yukikobai Sake that travels through the four seasons Nagaoka Fireworks
      Yuzawa-Uonuma area / Uonuma city Tamagawa Sake Brewery
      • Tamagawa Echigo Bushi 46°
      Yuzawa-Uonuma area / Uonuma city Midorikawa Sake Brewery
      • Midorikawa Junmai Ginjo
      Yuzawa-Uonuma area / Minamiuonuma city Aoki Sake Brewery
      • Kakuei Junmai Ginjo
      • Kakuei Junmai Daiginjo, Yamadanishiki rice from Tojo, 37% polished
      Yuzawa-Uonuma area / Minamiuonuma city Hakkaisan Brewery
      • Hakkaisan Special Pure Rice Sake
      Yuzawa-Uonuma area / Yuzawa town Shirataki Sake Brewery
      • Shirataki Light and Dry Uonuma Junmai
      Yuzawa/Uonuma area / Tsunan town Naeba Sake Brewery
      • Brewing Forest Junmai Ginjo Unpasteurized Sake
      Myoko, Joetsu, Itoigawa Area / Joetsu City Maruyama Sake Brewery
      • Yukichuume Junmai
      • Mimori 2020BY (special pure rice unprocessed sake)
      Myoko, Joetsu, Itoigawa Area / Joetsu City Takeda Sake Brewery
      • Katafune, once-pasteurized, pure rice sake
      Myoko, Joetsu, Itoigawa Area / Joetsu City Myoko Sake Brewery
      • Myokosan Brewery-grown Pure Rice Ginjo Yasohachi
      Myoko, Joetsu, Itoigawa Area / Myoko City Kiminoi Sake Brewery
      • Kiminoi Yamahai Junmai Ginjo
      Myoko, Joetsu, Itoigawa Area / Myoko City Chiyonohikaru Sake Brewery
      • Chiyonohikaru KENICHIRO Pure rice ginjo sake made with white koji
      Myoko, Joetsu, Itoigawa Area / Myoko City Ayu Masamune Sake Brewery
      • Ayumasamune Junmai Ginjo Silver Label Ayu
      Myoko, Joetsu, Itoigawa Area / Itoigawa City Ikedaya Sake Brewery
      • Kenshin Junmai Ginjo Gohyakumangoku Nama
      Myoko, Joetsu, Itoigawa Area / Itoigawa City Kaganoi Sake Brewery
      • Kaganoi Junmaishu Super Dry
      Myoko, Joetsu, Itoigawa Area / Itoigawa City Inomata Sake Brewery
      • Tsukihime no Ike Summer Ginjo Jungin Namacho
      • THE NIIGATA Bit GINZA
      • THE NIIGATA Bit GINZA
      • THE NIIGATA Bit GINZA
        8F [Opening hours] Lunch: 11:30-14:00 (until 15:00 on weekends and holidays)
        Dinner: 18:00-22:00 (Closed on Mondays and other irregular days)

        restaurant
        THE NIIGATA Bit GINZA

        An Italian restaurant based in Tsubame-Sanjo, Niigata Prefecture, a city of manufacturing.
        We offer our customers three inspiring experiences - the richness of Niigata's food, an experience that touches the soul of the artisans, and genuine service - and we are spreading the charm of Niigata to the world through food and drink.

        >THE NIIGATA Bit GINZA business hours information is here

        menu

        Lunch Menu
        Bit Lunch Set

        Bit Lunch Set

        2,980 yen (tax included) ~

        *The photo above is of Sado Nanban Shrimp American Rice Flour Tagliatelle (4,500 yen (tax included)).

        Includes appetizer, soup, main dish, focaccia, dessert and drink. You can choose your main dish. (Prices vary depending on the main dish.)
        For the main dish, you can choose from several options, including snow-aged beef Bolognese spaghetti.

        NIIGATA Experience Lunch Set

        NIIGATA Experience Lunch Set

        4,980 yen (tax included)

        The appetizer is a local Niigata dish called "Noppe." It is accompanied by cartoccio made from eight-colored shiitake mushrooms from Minamiuonuma, also known as the abalone of the mountains, and carefully selected Niigata rice cooked in a clay pot and freshly cooked rice.
        This is a lunch that allows you to truly experience the deliciousness of Niigata.

        Gyokusendo Lunch Course

        Gyokusendo Lunch Course

        8,800 yen (tax included)

        A course including appetizer, salad, soup, pasta, fish dish, meat dish, dessert, small pastry and coffee.
        This is Bit's special course, which uses an abundance of seasonal ingredients carefully selected by the chef.

        Dinner Menu
        [A la carte] TKG Truffle and foie gras with egg on rice

        [A la carte] TKG Truffle and foie gras with egg on rice (2 cups)

        5,478 yen (tax included) ~

        Niigata rice carefully selected by the eighth generation Gihei of Kyoto is cooked in a clay pot. Please enjoy the best TKG.

        Marunao Course

        Marunao Course

        8,800 yen (tax included)

        This course includes fewer dishes and is ideal for those who cannot eat large amounts or who have a limited time.

        NIIGATA full course

        NIIGATA full course

        16,500 yen (tax included)

        This special course uses ingredients, seasonings, cutlery, and tableware from Niigata. Come experience the charm of Niigata.
        Pairings are also available.

        Tableware and cutlery used

        • Gyokusendo
          Service plate/cup

          Gyokusendo

          Gyokusendo is located in Tsubame city, Niigata prefecture, and has been manufacturing hammered copperware for over 200 years.
          At Bit, you can experience Gyokusendo products in the form of course service plates and beer cups.

        • Marunao
          Chopsticks / Spoon

          Marunao

          Marunao, located in Sanjo City, was established in 1939. Previously, the company manufactured carpentry tools such as ink bottles, but began manufacturing chopsticks in 2003. Utilizing the knowledge and processing techniques backed by experience in working with ebony and rosewood, the company has created functional chopsticks with an octagonal shape all the way to the tip that emphasize a comfortable feel in the mouth, which have become very popular.
          At Bit, we ask our customers to use Marunao chopsticks and spoons.

        • Suwada Manufacturing
          Plates / Interior decoration

          Suwada Manufacturing

          Suwada Manufacturing's nipper-style nail clippers have become very popular.
          At Bit, we create blanking art from scraps of nail clippers and use them as light decorations and chandeliers.

        • Yamazaki Metal Industry
          cutlery

          Yamazaki Metal Industry

          Yamazaki Metal Industry, located in Tsubame City, is a manufacturer of spoons, knives, forks, etc. The cutlery manufactured by Yamazaki Metal Industry is used at the Nobel Prize banquet and is highly regarded worldwide.
          At Bit, you can enjoy your meals using cutlery such as the precious "Nobel" series, which is no longer on sale.

        • Ominato Bunkichi Shoten
          Kumiko Plate

          Ominato Bunkichi Shoten

          Kamo City has long been a town with a thriving woodworking industry. Ominato Bunkichi Shoten, located in this city, is a manufacturer of folding screens, kumiko crafts, and woodwork interior items.
          At Bit, we use Kumiko craftsmanship, with its beautiful geometric patterns, as plates to serve food on.

        • Gyokudo Pottery Mumyoi Ware
          dish

          Gyokudo Pottery Mumyoi Ware

          Mumyoi ware is made by firing at high temperatures using clay made from iron oxide-containing minerals called mumyoi, which are extracted from the Sado Gold and Silver Mine. In 2003, it was designated an Important Intangible Cultural Property of Japan.
          At Bit, we use this Mumyoi yaki as a plate for pasta and soup.

        • Akihabara Glass
          Plates / Chopstick rests

          Akihabara Glass

          Akiha Glass is located at the foot of Mount Akiha, an area rich in nature, in Niitsu, Akiha Ward, Niigata City.
          It opened as a glassblowing studio in 2014, and continues to create products as one of the few studios in Niigata, incorporating elements of folk crafts.
          At Bit, we use Akihabara Glass products for serving utensils and also for our cute Nishikigoi chopstick rests.

        • Horie
          dish

          Horie

          Horie Co., Ltd., located in Tsubame City, is a manufacturer of titanium products. Horie produces products with vibrant colors using titanium, which is light, strong, and rust-resistant.
          At Bit, we use it as a plate for cooking.

        • SUSgallery
          tumbler

          SUSgallery

          SUS, located in Tsubame City, started manufacturing the world's first "titanium vacuum double-walled tumbler" as a tumbler for enjoying delicious alcoholic beverages. They create art pieces that shine with beauty and functionality that fit into modern life.
          At Bit, we use SUSgallery tumblers to serve coffee and other drinks.

        • Tojiro
          cutlery

          Tojiro

          Tojiro is a knife manufacturer based in Tsubame-Sanjo, a leading cutlery production area in Japan, and produces knives that combine tradition and innovation.
          At Bit, we use Tojiro wakizashi knives.

        • Kobayashi Industry
          cutlery

          Kobayashi Industry

          Kobayashi Kogyo's cutlery is known under the brand name LUCKY WOOD. Its sharp and stylish design makes it a popular choice for everyday use.
          At Bit, you can enjoy your meals using LUCKY WOOD cutlery.

        • Tsubame Shinko Industry
          cutlery

          Tsubame Shinko Industry

          Tsubame Shinko Kogyo, located in Tsubame City, manufactures metal Western-style tableware as well as road signs and graphic signs.
          The "Venus Line" cutlery made by Tsubame Shinko Kogyo and used at Bit was designed based on the concept that "like the 'Venus statues' that humans have expressed since ancient times, tableware should have more 'emotion'."

        Some of the tableware, cutlery, and cooking utensils from each company are also available on the 1st and 2nd floors of THE NIIGATA.
        This is an outstanding product made by Niigata's world-renowned craftsmen.

        To make reservations at THE NIIGATA Bit GINZA restaurant, please visit the official website.

        THE NIIGATA Bit GINZA restaurant official website: https://bit2013.com/restaurant/restaurant-ginza/

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